Drinking water filtration systems are essential in the Twin Cities due to concerns over water quality, aging infrastructure, and potential contaminants. While Minneapolis and St. Paul have robust municipal water systems that source from the Mississippi River, the water is treated with chemicals such as chlorine and fluoride, which some residents prefer to filter out for improved taste and health reasons. Additionally, old lead pipes in certain neighborhoods pose a risk of leaching small amounts of lead into drinking water. Even though the city treats and monitors water quality, filtration provides an added layer of protection against any residual impurities that may enter the supply before reaching homes.

Another major concern is the presence of industrial pollutants, pharmaceuticals, and agricultural runoff in surface water sources. Although municipal treatment plants work to remove these contaminants, trace amounts can still remain in tap water. Filtration systems designed to eliminate heavy metals, volatile organic compounds (VOCs), and microplastics provide peace of mind for residents who want to ensure the highest quality drinking water. With growing concerns about environmental pollution, having a reliable drinking water system helps protect families from exposure to potentially harmful substances.

Beyond health concerns, using a home filtration system significantly reduces reliance on bottled water, which contributes to plastic waste and potential health risks. Many plastic water bottles contain chemicals like bisphenol A (BPA) and phthalates, which can leach into the water, especially when exposed to heat or stored for long periods. Studies have found microplastics in bottled water, raising concerns about long-term health effects. By filtering tap water instead of purchasing bottled water, Twin Cities residents can enjoy cleaner, fresher drinking water while also minimizing their environmental impact and reducing exposure to chemicals from plastic containers.